How to use Instagram as a persuasive sales platform

Think that Instagram is just a trendy stage for selfies and lunch shots? Think again. With 300 million monthly active users, 70 million daily photograph uploads and 8500 likes per second, Instagram also serves as a powerful sales platform.

Instagram users are greedy for eye-catching images. According to a 2015 Iconosquare study, Instagram users are also shoppers, with 70% reporting that they look up brands on the platform. Put two and two together and voilà – you have a visual ecommerce Mecca.

A business Instagram account will allow you to sell without selling. It will build your brand, grow your customer base, increase interest in your products and supercharge your sales – all without having to pitch. Your pictures themselves are effortless pitches, compelling consumers to automatically absorb your marketing messages.

It’s simple: if you want to turn passive shoppers into confident customers and accelerate your sales without actually pitching, Instagram is key. Here’s 7 simple steps you can take to get the ball rolling. (Guest Post)

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Rocket Your Sales by Making Your Retail Space Exceptional

Lord Sieff, former boss of Marks and Spencer (major British multinational retailer) once said that the 3 most important factors for success in retail business are: “Location, Location, Location!”. Actually if you choose the location wrong, it can have a serious and often fatal effect on your new business. Studies have shown that 85% of the retailer’s success depends on the location of the facility and that the remaining 15% depends on other business factors. Adequate location provides a large flow of potential consumers that will certainly have a positive effect on your business. When choosing the right location you should research thoroughly, evaluate every possibility and then make a choice. (Guest post) Continue reading Rocket Your Sales by Making Your Retail Space Exceptional

Earning New Leads When No One Knows Your Name

Unfortunately, the internet is not Cheers and everybody, to be certain, does not know your name.

It’s a daunting, seemingly impossible task to build a network of leads and relationships with potential clients without the proper tools. You know that you have something to sell that is worth buying, but how are you supposed to get it into the hands of customers who are sure to appreciate it (and hopefully buy it again and again…)? (Guest post)

One of the biggest mistakes I see new sales teams making is focusing so much of their efforts on squeezing the leads they already have. As if selling the same thing to the same group of people again and again is going to net your company the money to grow and prosper.

Which isn’t to say that maintaining and strengthening relationships with your current roster of clients is a waste of time. Keeping up with current customers is essential, and repeat sales are going to be your bread and butter. But keeping house isn’t enough. Getting new people into the door is what’s ultimately going to mean success or failure.

So where do you start, especially for a team with a small (or nonexistent!) budget? Continue reading Earning New Leads When No One Knows Your Name

How To Improve Sales Productivity

A sales manager’s job can be a challenge. One of the largest challenges you face is keeping your sales team motivated and producing results. Fortunately, some of the best ways to accomplish this don’t require you to spend a fortune or send your sales force to another training session. Anything you can do to help them stay organised, motivated, and spending as much time on the phone or in the field as possible will help improve your results.

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5 Things You Give Up To Run a Small Business

Successful business is built among sacrifices and willingness to go beyond limits. To run a small business is one of the toughest challenges anyone can undertake. Every now and then, sacrifices are needed to survive building your business.

Below are some of the sacrifices you can possibly make and need to overcome when starting out entrepreneurship. (Guest Post)

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Using PR to Generate Sales Leads

As a successful business owner, I’m sure you know that publicity can generate sales leads. Obviously the more people that know about your product or service, the more chances you have of netting leads and, of course, sales.

Sure, you’re socially engaged via Twitter and Facebook, doing your due diligence in engaging potential customers as best you can. And, if you know what’s best, you’re probably already using some form of email marketing, drawing current clients and customers back to your service again and again.  If in addition to these things you’re also investing in AdWords and PPC, give yourself a solid pat on the back.  Great jorb.

You know what, though?  Everyone’s doing those things.  Your feet-on-the-ground approach to netting new clients definitely needs an upgrade. (Guest Post)

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6 Important Tips for Increased Productivity

“Don’t work harder, work smarter.” That old saying is often repeated during conversations about how to increase productivity, both at work and in our everyday lives. But what does it actually mean?

There are a limited number of hours in the day in which we have to cram the maximum amount of productivity that we can. Making the most of your time requires you to be more deliberate about the way you do things. By optimizing the little moments, you can quickly add to your overall productivity.

Here, then, are six simple yet effective ways to make you more productive at work, at home and at play.

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How to Work Faster and Smarter

Work takes up a significant part of your life.

Statistically, people work more hours than doing anything else. Gone are the days with 8 hours sleeping, 8 hours fun and 8 hours working… You are working at least 10 hours per day. Some work even 14. So is there a way to work faster and smarter, and get more time for yourself? Actually, there are several ways, you just need to learn how to become more efficient. 

Below are some pointers on how to work faster and smarter. (Guest post)

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3 Ways Learning to Sell Can Make You a Better Entrepreneur

I’m just going to be blunt. You won’t succeed as an entrepreneur if you don’t know how to sell. Being able to be persuasive is absolutely essential to your success. If you can’t do this, you will be mediocre at best. I’m sorry, but it’s true.

Okay, now that I’ve got that out of the way, here comes the good news: you CAN learn how to be persuasive. It’s not as hard as you think! Yes, it will take time and practice, but if you are serious about it, you can become a great influencer.

So why do you need to learn how to sell? Great question! That’s exactly what this post is about. (Guest post)

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Anatomy of an Effective Sales Pitch

If you’re going to be a successful entrepreneur, it’s not enough to have brilliant ideas, great products, and unlimited motivation. There are many different skills you will need to have as you start your business.

One of the most important skills that you must have is the ability to move others to action. You must be able to influence others. This is where sales comes into play.

Learning how to sell is more than just knowing how to get people to buy your product. It’s being able to sell your ideas in a way that gets people to adopt them.

It’s selling the vision that you have for your organization. This post will cover some of the basic techniques you will use when trying to make a sale. (Guest post)

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