Email marketing is one of the hardest mediums to advertise by. It has been pounded so hard by junk and spam mailers that people have simply tuned out. Anything that does not have a known friends’ email address attached is instantly ignored. It has even gotten to the point where people are starting to ignore their friends’ emails because they think they have been hacked (it happens quite a lot). Anyway small businesses are the leaders of innovations, so, if you are looking into email marketing, then you have a tough road ahead. Here are some tips to help you along. (Guest Post)
The Make or Break of B2C Relationships
Running a business of any size can be a challenging task with clients constantly looking for the best deals and services possible. With the many recent advances in technology, it is now often easy for customers to find exactly what they’re after, providing the supplying company has marketed their product well and maximized their publicity.
If your company is successful in this sense, the benefits and rewards can far outweigh any difficulties that may occur along the way. However, if your business happens to upset, offend or fail to provide the correct services to a client, the results can be quite detrimental – especially given the many blogs, tweets and social networking sites today’s customers use to post disgruntled comments.
This week’s guest post explores six top tips for keeping your customers happy.
Image credit: Bradley Digital
Getting your small business off the ground and running takes a lot of hard work, and the last thing you need is any loss of business due to substandard customer service. The customer services offered through your company should not only attract customers, they should keep current ones happy, and satisfy the customers who aren’t.
This isn’t always easy, but if you learn to take the bad with the good, and aim to make the most out of every interaction with your customers, your small business will be one step closer to success. These three tips highlight different customer services your small business should offer to keep those customers coming back again and again. (Guest post)
Customers are no longer willing to wait 3-5 business days for a response. Continue reading Customer Services That Can Help Your Small Business Achieve Success
The last few years have seen social media becoming increasingly important as part of every b2c company’s marketing mix.
There are many benefits of running social media accounts; it gives your company an opportunity to showcase their products, lets customers know about any special offers and sales, helps you reach out to potential new customers and lets followers in on the behind the scenes workplace culture.
A brand will seem more human and friendly when they share their workplace via social media. There is one main downside however – unhappy customers are suddenly airing their displeasure publicly, and how you handle this can make a huge impact on how everyone sees your company and its customer service approach.
It is imperative that you deal with bad feedback via your social media accounts quickly, effectively and fairly. Here are our top pointers: ( Guest Post )
It’s no secret that when we ring in the New Year, most of us also strive to bring in a “New You”. Whether it’s a new job, a raise or even a promotion – we all want something better. It’s also classically known that most of us stop aggressively pursuing this new goal a few weeks into the year.
Where do we go wrong? We set our sights too high too soon. Instead, let’s start small and focus on the little things you can change on a daily basis that will benefit your career. First on that list should be productivity.
We’ve outlined the top five simplest productivity improvement strategies that you can easily implement into your daily routine. (Guest post)
If there’s one thing attorneys can agree on, it’s that there aren’t enough hours in the day. No matter what field of law you practice, the work can quickly pile up until it’s almost unmanageable. As deadlines approach, the pressure of the job can quickly turn into stress and frustration. Not only can this negatively impact the quality of your work, it can also take a toll on your health.( Guest Post )
When the phrase ‘online marketing’ is bandied around amidst acronyms, digital jargon and consistent technology updates (with version 2.0 seemingly introduced mere minutes after the original) the whole process can appear wholly confusing, utterly time consuming and written off as a waste of money.
BUT WAIT! It doesn’t have to be this way.
Here are some basic, easy to implement, strategic steps that will effectively increase your online presence and deliver those key promotional messages to your target online audience (promise!)
( Guest post )
Image Credits: The Art of Social Media
Life hacks are meant to take annoying tasks and make them easier – here are a few to help improve your customer interactions and increase productivity in the workplace.
(Guest post) Continue reading 5 tips to improve Customer Interactions and Increase Productivity
We learn how to speak, write and respond early on, but often the art of listening is left by the wayside. (Guest post) Continue reading The lost Art of Listening
What is innovation? What is leadership?
A few words come to mind. Passion. Innovation. Creativity. Belief.
We tend to think of small businesses as having a disadvantage when competing with the bigger companies around the world. I think it’s the other way around…
Small companies have a strong advantage because of their amazing capacity for innovation and creativity. Let’s delve deeper into what sets these small businesses a part and how they can set themselves up for success by utilizing these advantages.
I have been having a lot of conversations with people about what it takes to be innovative and to set yourself a part – in life and in work. So, I decided to share with you what conclusions I have drawn and several stories I have come across in my conversations and research. Continue reading Small Businesses are Leaders of Innovation and Creativity