Marketing seems to have become the essence of sales in the first decade of this century. Ever since television emerged as the leading medium back in the 1950s, commercials have had an incredible influence on people. But with the rise of the World Wide Web and social media, advertising strategies and their importance for selling products simply skyrocketed. So, let’s observe some most common and successful ways of increasing sales nowadays.
Docurated recently released an infographic to highlight the state of sales productivity. The research is taken from a survey of 127 sales and marketing executives; this report examines the state of sales productivity from both the sales rep and sales management perspectives. Its findings paint a disconnect between what management sees and does and what sales reps want. Management is focused on hiring, onboarding, and analytics, but reps are struggling to find and use the basic systems and processes needed to do their jobs.
Key findings from the study:
1. Sales productivity is a top driver for hitting new revenue targets
2. Organizations are investing more and more in sales productivity
3. Sales productivity is often marketing’s responsibility, however marketing does not
prioritize sales productivity projects
4. Measuring productivity can be more expensive than realized productivity gains
5. Most organizations define productivity as just efficiency and are missing the gains
that effectiveness can bring Continue reading Salespeople Only Spent One-Third of Their Time Selling [Infographic]
Think that Instagram is just a trendy stage for selfies and lunch shots? Think again. With 300 million monthly active users, 70 million daily photograph uploads and 8500 likes per second, Instagram also serves as a powerful sales platform.
Instagram users are greedy for eye-catching images. According to a 2015 Iconosquare study, Instagram users are also shoppers, with 70% reporting that they look up brands on the platform. Put two and two together and voilà – you have a visual ecommerce Mecca.
A business Instagram account will allow you to sell without selling. It will build your brand, grow your customer base, increase interest in your products and supercharge your sales – all without having to pitch. Your pictures themselves are effortless pitches, compelling consumers to automatically absorb your marketing messages.
It’s simple: if you want to turn passive shoppers into confident customers and accelerate your sales without actually pitching, Instagram is key. Here’s 7 simple steps you can take to get the ball rolling. (Guest Post)
A sales manager’s job can be a challenge. One of the largest challenges you face is keeping your sales team motivated and producing results. Fortunately, some of the best ways to accomplish this don’t require you to spend a fortune or send your sales force to another training session. Anything you can do to help them stay organised, motivated, and spending as much time on the phone or in the field as possible will help improve your results.
“Don’t work harder, work smarter.” That old saying is often repeated during conversations about how to increase productivity, both at work and in our everyday lives. But what does it actually mean?
There are a limited number of hours in the day in which we have to cram the maximum amount of productivity that we can. Making the most of your time requires you to be more deliberate about the way you do things. By optimizing the little moments, you can quickly add to your overall productivity.
Here, then, are six simple yet effective ways to make you more productive at work, at home and at play.
Statistically, people work more hours than doing anything else. Gone are the days with 8 hours sleeping, 8 hours fun and 8 hours working… You are working at least 10 hours per day. Some work even 14. So is there a way to work faster and smarter, and get more time for yourself? Actually, there are several ways, you just need to learn how to become more efficient.
Below are some pointers on how to work faster and smarter. (Guest post)