Everyone who has worked in a customer service position has experienced angry customers. Oftentimes, it becomes an irreversible situation where the customer declares that he or she will not shop at your store or use your service again. Regaining customer’s business is difficult, but not impossible, and once earned, customer loyalty is your greatest asset. The following tips can help you form an effective strategy to win back upset customers. Continue reading 10 Ways to Turn Angry Customers into Brand Evangelists
Marketing seems to have become the essence of sales in the first decade of this century. Ever since television emerged as the leading medium back in the 1950s, commercials have had an incredible influence on people. But with the rise of the World Wide Web and social media, advertising strategies and their importance for selling products simply skyrocketed. So, let’s observe some most common and successful ways of increasing sales nowadays.
Docurated recently released an infographic to highlight the state of sales productivity. The research is taken from a survey of 127 sales and marketing executives; this report examines the state of sales productivity from both the sales rep and sales management perspectives. Its findings paint a disconnect between what management sees and does and what sales reps want. Management is focused on hiring, onboarding, and analytics, but reps are struggling to find and use the basic systems and processes needed to do their jobs.
Key findings from the study:
1. Sales productivity is a top driver for hitting new revenue targets
2. Organizations are investing more and more in sales productivity
3. Sales productivity is often marketing’s responsibility, however marketing does not
prioritize sales productivity projects
4. Measuring productivity can be more expensive than realized productivity gains
5. Most organizations define productivity as just efficiency and are missing the gains
that effectiveness can bring Continue reading Salespeople Only Spent One-Third of Their Time Selling [Infographic]
A sales manager’s job can be a challenge. One of the largest challenges you face is keeping your sales team motivated and producing results. Fortunately, some of the best ways to accomplish this don’t require you to spend a fortune or send your sales force to another training session. Anything you can do to help them stay organised, motivated, and spending as much time on the phone or in the field as possible will help improve your results.
As a successful business owner, I’m sure you know that publicity can generate sales leads. Obviously the more people that know about your product or service, the more chances you have of netting leads and, of course, sales.
Sure, you’re socially engaged via Twitter and Facebook, doing your due diligence in engaging potential customers as best you can. And, if you know what’s best, you’re probably already using some form of email marketing, drawing current clients and customers back to your service again and again. If in addition to these things you’re also investing in AdWords and PPC, give yourself a solid pat on the back. Great jorb.
You know what, though? Everyone’s doing those things. Your feet-on-the-ground approach to netting new clients definitely needs an upgrade. (Guest Post)
I’m just going to be blunt. You won’t succeed as an entrepreneur if you don’t know how to sell. Being able to be persuasive is absolutely essential to your success. If you can’t do this, you will be mediocre at best. I’m sorry, but it’s true.
Okay, now that I’ve got that out of the way, here comes the good news: you CAN learn how to be persuasive. It’s not as hard as you think! Yes, it will take time and practice, but if you are serious about it, you can become a great influencer.
So why do you need to learn how to sell? Great question! That’s exactly what this post is about. (Guest post)