Customer Relationship Management systems, CRM’s, have been a core management tool of businesses for years. 2014 is poised to be the year mobile internet usage finally surpasses that of desktops, so it no surprise that CRM’s are going mobile as well. With more business professionals working through their tablets or smartphones than ever before, CRM mobile apps are sure to become the next big thing. In fact, Gartner Inc. estimates that CRM apps will grow by an astounding 500% over the next year. It is important to know not only how you can benefit from CRM apps, but which ones to choose that will deliver the best productivity for your business. (Guest Post)
CRM’s allow you access to that one customer, just when you need it.
How Do CRM’s Help Your Business?
A CRM system can provide you with an efficient and organized way to keep track of your customer business data. Access individual customer data to see their past purchase history, personal information, and current customer status to provide better customer service and improve marketing to that individual in the future. Using CRM’s can give you a better idea on who your customers are, what they want, and how to best give it to them.
All of this data is then stored in one central location, making those bulky file cabinets a thing of the past. Removing the paperwork of data can drastically improve productivity, and enable your business to access the stored data easily and instantly. CRM’s may end up being an incredible way to show how to unlock Big Data’s big potential; taking those little bits of data and using them to analyze and build a much larger picture.
Desktops are bulky. CRM apps are the perfect on-the-go solution.
So, Why Mobile?
The CRM move to mobile is a natural one, professionals are spending less time with their office desktops and more time using portable devices that can be easily taken to client meetings. When small business owners, freelancers, and globetrotting sales people are on the go, a mobile CRM gives them access to customer data wherever they are.
The Best CRM apps on the Market
ONDiGO Mobile CRM
Naturally, ONDiGO Mobile CRM is is one of our top recommendations. As of January there have been over 50,000 downloads in the Google marketplace, and if reviews are any indication- users are loving it. ONDiGO Mobile CRM is the first app to build a contact list that reflects the needs of small businesses and professionals. The innovative app allows the user to separate their personal from business contacts, write notes on individual clients, and prioritize the contacts through an advanced sorting system.
If you are looking for a CRM app that tracks the sales cycle from start to finish, Applane is a solid choice. Keep track of your overall sales goals, progress on individual accounts, and access data anywhere you need it. The Applane CRM app is also great for following your company’s financial objectives, allowing the user to manage orders, analyze expenses and send out invoices.
This CRM app takes customer service to a new level. MOJO Helpdesk allows you to open tickets, view their status, or resolve them all from your mobile device. Customer service support is improved by keeping all of the customer conversations in one central place.Everything is going mobile. CRM solutions need to reflect the needs of small businesses and sales people alike. As CRM’s move further into the mobile app market, they are providing a necessary solution for the ever changing landscape of technology and the world of business.
Jessica Galbraith is a full-time writer and author of the travel blog The Fly Away American. As a small business owner and freelancer, she knows the importance of keeping track of her clients anywhere she goes.