Customer Relations – the Backbone of Any Growing Business!

Competition is ever increasing – in almost all the aspects of our life and business is no different. If you are a business owner then you must have realized by now that customer relations are the backbone of any growing business. However, if you are one of those who think that there is no need for customer relations, and your product itself is sufficient enough to build your company’s brand image, then you are in for a rude shock. With technology at our fingertips, the world is becoming a global village. And in order to sustain this competition and stay in the front of the league, one has to offer high quality customer service. (Guest Post)

Say for example – you are the owner of an online smart phone repair store. Have you ever thought why should people hand over their expensive smart phone to an unknown store owner whom they have never met or interacted with? Think for yourself, will you do it? But there are many online repair shops that are thriving and how! One of the major reasons that these companies have flourished is because they have emphasized on customer relations. If you call up these stores or carry out a little background check you will notice that they have a dedicated customer care department who are available 24X7. One can dial up the toll free number provided on the website and speak to the customer care executives and inform them of their doubts and queries.

It is human nature to relate to another individual if you get the opportunity to talk with them. It is this principle that acts in favor of efficient customer care service. The moment you get to talk to the executive, tell them about your queries and doubts and once you get the reassurance from the other side, you will automatically relax and will develop a faith on them. Communication and interaction can work wonders. And this is more so in the case of customer relations.

Let us take another example – you wish to use a promotional item in order to advertise your products and services to your targeted audience. Well, there are so many different types of promotional items – pens, customized t-shirts, roller banners, key chains and so on. No matter whichever item you use, roller banners or customized t-shirts, you need to interact with the designer and tell him what you are looking for. Unless you give the instructions and specify your requirements how can you expect to get a customized item? And for that to take place successfully you need an efficient customer care department who will look into the issues and ensure that everything is handled in a smooth manner.

Customer care executives are the ones who will make sure that a healthy bond is developed between the company and its clients. They act as the bridge between the two. Hence, you need to take extra care when you are hiring the executives for your customer care department. Train them in customer etiquettes and make sure that they are available round the clock so that your clients can contact them at any point of time. Even if you are a business owner, you too are a customer of some other company dealing in some other product. What kind of service do you expect as a customer? Aim to offer the same services to your clients. A happy customer means a positive feedback which in turn will help you to gain more customers in the long run. Mouth to mouth promotion is a great way to build your customer base and when you can do that by offering high quality customer service, why lag behind?


Author Bio:

The above article has become authored by Francisca Straut. Blogging is her passion. She loves to produce and share business related article in the web.

Published by

Ohad Oren

Ohad Oren is Co-Founder and COO of ONDiGO. Prior to ONDiGO he Co-founded several start-ups. Ohad has years of experience in Sales and Business Management. You can follow him on twitter on @OrenOhad

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