Marketing seems to have become the essence of sales in the first decade of this century. Ever since television emerged as the leading medium back in the 1950s, commercials have had an incredible influence on people. But with the rise of the World Wide Web and social media, advertising strategies and their importance for selling products simply skyrocketed. So, let’s observe some most common and successful ways of increasing sales nowadays.
Low bait – higher selling rate
When you go fishing, you want to get the most efficient bait at the lowest price possible. The same goes in the field of marketing and selling. Vendors should attract customers with low prices and special offers. Once the customer comes into the store to buy that specific product that is on sale, they will also buy other products if they are smartly arranged. For instance, a computer store could give a discount on a wireless mouse and put expensive joypads next to it. Through wise selling skills the seller could sell both products and that way increase the revenue of the store.
Free delivery for long-lasting loyalty
As Internet sales are gaining popularity, largely due to the advent of smartphones (by 2020 the share of mobile-generated online shopping will be 25%, according to this study), the trends are moving towards online commerce. If you have ever tried this way of shopping, you know that some sites give free shopping for all the items you buy and the majority has a purchase margin, over which you get your goods delivered for free. Smaller and middle-sized businesses should include some sort of a price limit for a free delivery. Such a feature will make most of the people buy one or two extra items to get into the free delivery group, plus you will win their loyalty.
Social groups for shopping troupes
Social networking via the net has changed the way people spend time ‘together.’ When you get back home from work, you will more probably have a few chats on Facebook and fall asleep than go to the town to meet your friends. That’s why every business should try to increase their sales through social media, as well. More people circulating equals more spending. First of all, you need to have a range of products, to give your potential clients a wide array of shopping opportunities. Secondly, you should have both a private profile and a special page, dedicated to your products. Finally, you should lead a wide-scale campaign to entice people into buying your stuff.
Visual content is the most potent
Words have fallen behind pictures. Today most of the communication in the online context is done through visual media. It does not necessarily have to be the Internet. Television is a great example of the dictatorship of moving images. However, with the arrival of the global network, we are under the strict and powerful reign of images and videos. So, in order to get your sales come as close to the shopping heaven as possible, go for more visual materials for promoting your business and get the best of video ROI for higher productivity of your store(s) and sites.
Learn about their habits
The greatest wisdom is hidden in confidential information. Luckily, people who spend a lot of time online give away more than they think they do only through their moves across the web. When you visit different sites, they usually leave a cookie in your browser, so that your searches are remembered by the search engine. That way they collect data about your surfing and shopping preferences and prepare special actions for you individually. Every online vendor should use some of these strategies to improve their sale rates.
Having a business is all about producing something that people will need. But making great products needs to be supported by adequate advertising. When both of these conditions are fulfilled, your business will have a better chance of winning the market.