When we don’t know something, what do we do? We “google” it. And, of course, we expect to find an answer! So, when you tell someone about your company or your work as a small business owner (independent contractor, consultant, etc.), expect them to “google” you. And when they do, you will want to put your best foot forward. Act as though your website is your business card. Show them who you are and what you do in a clean and easy-to-read manner, because first impressions count. And remember to KISS – keep it simple, stupid!
Focus on user experience
Pictures/graphics and colors are nice, but you need to focus on user experience!!! A visitor needs to be able to read the content that you so carefully put together! Make sure it looks clean…have a solid background color and easy-to-read font of an appropriate color. For example, if you have a dark background, use a lighter font color that doesn’t strain the eyes (avoid lime green or yellow!).
Have all other information easily accessible under appropriate headings: “about us”, “product” or “service”, “contact us”, etc. Allow your visitors to share you via Twitter, Facebook, LinkedIn, etc. with the quick access tools that are clearly visible. This is a great way to have your visitors market your product for you. In addition, create Facebook, LinkedIn, and Twitter accounts for your company and start a blog while you are at it. The more places your audience can find you, the better!
Grab their attention fast
Attention spans are getting shorter and shorter. You need to get your visitor the vital information quickly, so they understand what your product is and decide what their next action will be. If they aren’t impressed with what they initially see on your home page they will leave. If they are, then they may decide to browse for more information or decide to contact you, which means they are a potential client.
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