How to Write Follow-up Emails People Will Actually Reply To

“Follow up and follow through until the task is completed, the prize won.” – Brian Tracy

This is very true!

Research shows that 80% of sales happen after five follow ups. But, that does not mean that simply sending follow-up emails multiple times will help you close a deal.

For most salespeople, following up means sending boring and ineffective emails with phrases like:

  • “Just checking in…”
  • “Just following up on our conversation…”
  • “Just wanted to touch base…”

This does not work!

Why?

Because such emails are void of value to the prospect and they are robotic, without the power to influence.

And, lead nurturing is not about touching base or checking in.

It is about providing value with every connection with the prospect and keeping him or her moving through the purchase cycle.

However, we know it is not as simple as it sounds. So, to make your job easier, we have put together a couple of strategies that you can follow and implement in your next follow up emails to encourage a response. Read on to learn more. Continue reading How to Write Follow-up Emails People Will Actually Reply To

Improve Your Sales Results by Thinking Outside the Box

In the past a sales manager was required to have solid interpersonal skills and an extensive network of contacts. However, with the dawn of the digital age these skills have become less important, and innovative and creative-thinking sales managers have become a sought-after commodity. Sales managers who can think outside the box and are up to date with tech trends and strategies are highly sought after, and a successful candidate has to be part business analyst and part decision-maker. The ability to think on their feet and harness the power of available resources will ensure sales results and productivity techniques are improved.


Continue reading Improve Your Sales Results by Thinking Outside the Box