Marketing seems to have become the essence of sales in the first decade of this century. Ever since television emerged as the leading medium back in the 1950s, commercials have had an incredible influence on people. But with the rise of the World Wide Web and social media, advertising strategies and their importance for selling products simply skyrocketed. So, let’s observe some most common and successful ways of increasing sales nowadays.
Docurated recently released an infographic to highlight the state of sales productivity. The research is taken from a survey of 127 sales and marketing executives; this report examines the state of sales productivity from both the sales rep and sales management perspectives. Its findings paint a disconnect between what management sees and does and what sales reps want. Management is focused on hiring, onboarding, and analytics, but reps are struggling to find and use the basic systems and processes needed to do their jobs.
Key findings from the study:
1. Sales productivity is a top driver for hitting new revenue targets
2. Organizations are investing more and more in sales productivity
3. Sales productivity is often marketing’s responsibility, however marketing does not
prioritize sales productivity projects
4. Measuring productivity can be more expensive than realized productivity gains
5. Most organizations define productivity as just efficiency and are missing the gains
that effectiveness can bring Continue reading Salespeople Only Spent One-Third of Their Time Selling [Infographic]
Think that Instagram is just a trendy stage for selfies and lunch shots? Think again. With 300 million monthly active users, 70 million daily photograph uploads and 8500 likes per second, Instagram also serves as a powerful sales platform.
Instagram users are greedy for eye-catching images. According to a 2015 Iconosquare study, Instagram users are also shoppers, with 70% reporting that they look up brands on the platform. Put two and two together and voilà – you have a visual ecommerce Mecca.
A business Instagram account will allow you to sell without selling. It will build your brand, grow your customer base, increase interest in your products and supercharge your sales – all without having to pitch. Your pictures themselves are effortless pitches, compelling consumers to automatically absorb your marketing messages.
It’s simple: if you want to turn passive shoppers into confident customers and accelerate your sales without actually pitching, Instagram is key. Here’s 7 simple steps you can take to get the ball rolling. (Guest Post)
Lord Sieff, former boss of Marks and Spencer (major British multinational retailer) once said that the 3 most important factors for success in retail business are: “Location, Location, Location!”. Actually if you choose the location wrong, it can have a serious and often fatal effect on your new business. Studies have shown that 85% of the retailer’s success depends on the location of the facility and that the remaining 15% depends on other business factors. Adequate location provides a large flow of potential consumers that will certainly have a positive effect on your business. When choosing the right location you should research thoroughly, evaluate every possibility and then make a choice. (Guest post)Continue reading Rocket Your Sales by Making Your Retail Space Exceptional
A sales manager’s job can be a challenge. One of the largest challenges you face is keeping your sales team motivated and producing results. Fortunately, some of the best ways to accomplish this don’t require you to spend a fortune or send your sales force to another training session. Anything you can do to help them stay organised, motivated, and spending as much time on the phone or in the field as possible will help improve your results.
Successful business is built among sacrifices and willingness to go beyond limits. To run a small business is one of the toughest challenges anyone can undertake. Every now and then, sacrifices are needed to survive building your business.
Below are some of the sacrifices you can possibly make and need to overcome when starting out entrepreneurship. (Guest Post)
As a successful business owner, I’m sure you know that publicity can generate sales leads. Obviously the more people that know about your product or service, the more chances you have of netting leads and, of course, sales.
Sure, you’re socially engaged via Twitter and Facebook, doing your due diligence in engaging potential customers as best you can. And, if you know what’s best, you’re probably already using some form of email marketing, drawing current clients and customers back to your service again and again. If in addition to these things you’re also investing in AdWords and PPC, give yourself a solid pat on the back. Great jorb.
You know what, though? Everyone’s doing those things. Your feet-on-the-ground approach to netting new clients definitely needs an upgrade. (Guest Post)
I’m just going to be blunt. You won’t succeed as an entrepreneur if you don’t know how to sell. Being able to be persuasive is absolutely essential to your success. If you can’t do this, you will be mediocre at best. I’m sorry, but it’s true.
Okay, now that I’ve got that out of the way, here comes the good news: you CAN learn how to be persuasive. It’s not as hard as you think! Yes, it will take time and practice, but if you are serious about it, you can become a great influencer.
So why do you need to learn how to sell? Great question! That’s exactly what this post is about. (Guest post)