The Make or Break of B2C Relationships
Running a business of any size can be a challenging task with clients constantly looking for the best deals and services possible. With the many recent advances in technology, it is now often easy for customers to find exactly what they’re after, providing the supplying company has marketed their product well and maximized their publicity.
If your company is successful in this sense, the benefits and rewards can far outweigh any difficulties that may occur along the way. However, if your business happens to upset, offend or fail to provide the correct services to a client, the results can be quite detrimental – especially given the many blogs, tweets and social networking sites today’s customers use to post disgruntled comments.
This week’s guest post explores six top tips for keeping your customers happy.
Image credit: Bradley Digital
Continue reading 6 Ways to Keep Your Customers Happy
Getting your small business off the ground and running takes a lot of hard work, and the last thing you need is any loss of business due to substandard customer service. The customer services offered through your company should not only attract customers, they should keep current ones happy, and satisfy the customers who aren’t.
This isn’t always easy, but if you learn to take the bad with the good, and aim to make the most out of every interaction with your customers, your small business will be one step closer to success. These three tips highlight different customer services your small business should offer to keep those customers coming back again and again. (Guest post)
Customers are no longer willing to wait 3-5 business days for a response. Continue reading Customer Services That Can Help Your Small Business Achieve Success
The last few years have seen social media becoming increasingly important as part of every b2c company’s marketing mix.
There are many benefits of running social media accounts; it gives your company an opportunity to showcase their products, lets customers know about any special offers and sales, helps you reach out to potential new customers and lets followers in on the behind the scenes workplace culture.
A brand will seem more human and friendly when they share their workplace via social media. There is one main downside however – unhappy customers are suddenly airing their displeasure publicly, and how you handle this can make a huge impact on how everyone sees your company and its customer service approach.
It is imperative that you deal with bad feedback via your social media accounts quickly, effectively and fairly. Here are our top pointers: ( Guest Post )
Continue reading Dealing with customer complaints effectively via social media
It’s no secret that when we ring in the New Year, most of us also strive to bring in a “New You”. Whether it’s a new job, a raise or even a promotion – we all want something better. It’s also classically known that most of us stop aggressively pursuing this new goal a few weeks into the year.
Where do we go wrong? We set our sights too high too soon. Instead, let’s start small and focus on the little things you can change on a daily basis that will benefit your career. First on that list should be productivity.
We’ve outlined the top five simplest productivity improvement strategies that you can easily implement into your daily routine. (Guest post)
Continue reading 5 Strategies to Improve Your Productivity at Work
When the phrase ‘online marketing’ is bandied around amidst acronyms, digital jargon and consistent technology updates (with version 2.0 seemingly introduced mere minutes after the original) the whole process can appear wholly confusing, utterly time consuming and written off as a waste of money.
BUT WAIT! It doesn’t have to be this way.
Here are some basic, easy to implement, strategic steps that will effectively increase your online presence and deliver those key promotional messages to your target online audience (promise!)
( Guest post )
Image Credits: The Art of Social Media
Continue reading Advice on Online Marketing for Small Businesses Owners
Life hacks are meant to take annoying tasks and make them easier – here are a few to help improve your customer interactions and increase productivity in the workplace.
(Guest post) Continue reading 5 tips to improve Customer Interactions and Increase Productivity
- Mobile CRM is the new black!
It is a known fact that every small business should have a CRM (Customer Relationship Management) software in place. Why? Customers are your main reason for doing business. You create a product/service for them, they buy from you, and you use the revenue to reinvest into your business to sell more. It’s a simple sales cycle. But it’s a cycle that needs to be taken care of and groomed.
The challenges arrise when you have to start managing your customers – even if only a handful. If they aren’t satisfied, they won’t buy. In addition, a good number of them will also spread negative reviews about you to other potential customers. Seeing as 80% of your future revenue will come from existing customers (Gartner Group), paying special attention to Customer Satisfaction and, thereby, retention is crucial to not only staying in business, but also growing. According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by an average of 75%. So what’s the conclusion? Winning customer loyalty could mean the difference in being successful or not! Continue reading Mobile CRM is the New Black!