Using PR to Generate Sales Leads

As a successful business owner, I’m sure you know that publicity can generate sales leads. Obviously the more people that know about your product or service, the more chances you have of netting leads and, of course, sales.

Sure, you’re socially engaged via Twitter and Facebook, doing your due diligence in engaging potential customers as best you can. And, if you know what’s best, you’re probably already using some form of email marketing, drawing current clients and customers back to your service again and again.  If in addition to these things you’re also investing in AdWords and PPC, give yourself a solid pat on the back.  Great jorb.

You know what, though?  Everyone’s doing those things.  Your feet-on-the-ground approach to netting new clients definitely needs an upgrade. (Guest Post)

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