“Follow up and follow through until the task is completed, the prize won.” – Brian Tracy
This is very true!
Research shows that 80% of sales happen after five follow ups. But, that does not mean that simply sending follow-up emails multiple times will help you close a deal.
For most salespeople, following up means sending boring and ineffective emails with phrases like:
- “Just checking in…”
- “Just following up on our conversation…”
- “Just wanted to touch base…”
This does not work!
Because such emails are void of value to the prospect and they are robotic, without the power to influence.
And, lead nurturing is not about touching base or checking in.
It is about providing value with every connection with the prospect and keeping him or her moving through the purchase cycle.
However, we know it is not as simple as it sounds. So, to make your job easier, we have put together a couple of strategies that you can follow and implement in your next follow up emails to encourage a response. Read on to learn more. Continue reading How to Write Follow-up Emails People Will Actually Reply To