Salesforce AppExchange

The Untold Story of the Salesforce AppExchange

Do you know what is common between Google PlayStore, iTunes, and Salesforce AppExchange?

Well, they are all app stores or marketplaces.

But, the unique thing about AppExchange is that it is a marketplace for business applications.

So, what exactly is the use of AppExchange for your business?

Which industries and businesses does it cater for?

All these questions will be answered as you continue reading this article as we discuss the benefits of Salesforce AppExchange and go through the steps to get started.

AppExchange and Salesforce – The Interconnection

AppExchange is a cloud computing marketplace specifically dedicated to

You can get access to various (free and paid) applications through this app store and download the ones that could add value to your business.

This platform was launched by in 2005 with applications totally customized for Salesforce.

So, if your enterprise uses Salesforce, then this is an encyclopedia of all the useful applications available to you.

A Brief History had initially created and trademarked the term “app store” for this business app marketplace. Marc Benioff, the Salesforce CEO, later gifted this phrase to Apple.

This is how Apple got the name “iTunes App Store”. Salesforce also coined the name “AppExchange” for its cloud-based business app store.

Components of Salesforce AppExchange

Salesforce appexchange

It consists of more than 2,900 applications with the number of installations crossing the 3.4 million mark.

Of course, the installations are done by companies and a downloaded app may actually reach hundreds or thousands of individual employees.

The number of app downloads had crossed the 1 million mark in 2011 (almost six years after the launch of the marketplace), but the next 1 million app installation took only two years.

This significant increase in usage continued with the last 1 million app downloads taking only 18 months. So, the growth is clearly on an upward trend!

App Categories

You will get a variety of apps in AppExchange, which cover different business categories, such as those listed below:

  • Marketing
  • Sales
  • Customer service
  • Human resources
  • Finance
  • Analytics
  • Collaboration
  • IT and administration
  • Enterprise resource planning


This app store has something for every business type. Some of the common business sectors or industries for which it caters are listed below:

  • Retail
  • Real estate
  • Education
  • Media
  • Manufacturing
  • Communications
  • Financial services
  • Professional services
  • Government
  • Healthcare and life sciences
  • Nonprofits

How Does AppExchange Benefit Salesforce and Its Users?

First of all, it is extremely easy for anyone to start using Salesforce AppExchange to install the apps of their choice. All you have to do is to follow basic steps listed below:

  • Go to the AppExchange website.
  • Browse the various apps and shortlist the apps of your choice.
  • Install your preferred apps by clicking on the “Get It Now” option. This will allow you to add the app to your organization.
  • Finally, get the app configured in your organization.

Ease of use is thus clearly one of the major benefits of this Salesforce business app store. Apart from this, the other advantages of AppExchange are listed below:

  • It extends the functionality and benefits of Salesforce to every possible business industry.
  • It helps you find the best tools for integration with Salesforce and thereby saves you a lot of time.

For example, Outlook Integration for Salesforce is a popular app that enables you to view Salesforce data directly in Microsoft Outlook.

Along similar lines, you can use LinkedIn for Salesforce to check out LinkedIn profiles together with your account information that is stored in Salesforce.

  • Some of the applications from AppExchange even serve as the base around which several companies are built.

For example, a cloud-based app named “Kenandy” can be used by your enterprise to run its finances and operations. Similarly, an application service titled “ServiceMax” can be used for managing field service personnel.

Revenue Model of Salesforce AppExchange

Though there are no reports to showcase how Salesforce makes a profit from this cloud-based marketplace, we can trust what they say!

According to Salesforce, it keeps around 15% of the revenue generated by every paid app from the AppExchange.

We hope that the above information about Salesforce AppExchange helps you use it for better sales productivity for your organization.

Also, as a bonus, check out the infographic below with great stats and details about the Salesforce AppExchange.



Salesforce AppExchange


Images Sources:  Slideshare

Published by

Ohad Oren

Ohad Oren is Co-Founder and COO of ONDiGO. Prior to ONDiGO he Co-founded several start-ups. Ohad has years of experience in Sales and Business Management. You can follow him on twitter on @OrenOhad

Leave a Reply

Your email address will not be published. Required fields are marked *