Tiny CRM on a Budget

A good customer base is a small company’s most valuable asset. Customer retention is one of the major drivers of a company’s growth and plays an important role in establishing a reliable bottom line. In fact, Gartner Research just revealed that 80% of a company’s initial revenue comes from 20% of its existing customers.

By contrast, the cost of drawing new customers to your business is usually five times more than that of keeping existing customers. Research also shows that keeping increasing your customer retention rate by 5% can actually increase profits by up to 95%. Increasing customer retention is clearly then the key to increasing your company’s profitability.

Unfortunately, however, the current customer contact management and relational CRM systems don’t make it easy. Many are not intuitive to use or maintain, causing frustration for both sales and marketing employees as well as IT departments.

Another issue is that the majority of CRMs in my experience have not been adapted for the mobile world. Rather than having easy access on the go, you have to sit at a computer to key your data into the system. In the age of BYOD, if a product is not customized for mobile, many employees will simply not use it.

That’s where ONDiGO comes in. ONDiGO is the first mobile CRM that targets both busy professionals and micro-businesses. (See a video about their product here.) It is developed with the understanding that today’s world is all about mobility. Unlike CRMs which originally came of age in the world of desktops and PCs, ONDiGO’s CRM was built for mobile from the ground up. ONDiGO offers a customer management solution that doesn’t require you to change the way you work. It helps businesses maintain relationships by allowing them to build databases automatically, access customer’s contacts, interact with them, and remember little details from interactions.

One of the notable features of the ONDiGO CRM application is the option to sort business contacts from personal contacts. There is also the Notes section, in which you can track your interactions with customers, and the Current Status feature that gives you real time updates anytime you need them.

The ONDiGO Mobile CRM application understands the multi-tasking that is required to ensure that businesses operate effectively and efficiently. Some of the solutions that the ONDiGO Mobile CRM presents include the following:

Business owners and professionals do not require any training to use this application. All they need to know is how to use a mobile phone.
The software is designed to build a customer database automatically based on day-to-day interactions. This makes the daily workload easier (and is highly appreciated).
Important details that could be overlooked are captured and accessed with a single click.
Those who have tried this application – including myself – are excited by the on-the-go ability to aggregate all the details of their customers via mobile devices. Others have appreciated the well-rounded nature of this application. It lets them have their schedule, attachments, contacts, and other important information in one place, making it a truly well-rounded CRM. In my opinion, if you’re managing an IT department where a large number of your company’s employees are out on the road, ONDiGO should be at the top of any list of CRMs you consider.

Carmit Yadin is a seasoned sales professional and entrepreneur and author of How To BOOM B2B Sales. She tweets at @CarmitYadin.

Published by

Ohad Oren

Ohad Oren is Co-Founder and COO of ONDiGO. Prior to ONDiGO he Co-founded several start-ups. Ohad has years of experience in Sales and Business Management. You can follow him on twitter on @OrenOhad

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