What is Salesforce? (SFDC)

You probably noticed that recently we’ve been mentioning Salesforce.com quite often. We assume that everyone knows “What is Salesforce?” However, lately, we’ve been getting emails asking what is Salesforce and what does ONDiGO has to do with Salesforce.. So here goes 🙂

Salesforce is a leader in enterprise cloud computing. Salesforce was the first dot-com to be listed on the New York Stock Exchange and is a leader in the Software-as-a-Service (SaaS) industry it pioneered.


Although Salesforce offers many different products and platforms it’s main revenue comes from it being the leading CRM ( Customer Relationship Management ) software provider in the world. It dominates the market and serves a little more than 18% of the CRM market, outselling SAP, Oracle, Microsoft, and IBM.

Worldwide-CRM-Markt-Share-by-Vendor (2)


It wasn’t chance that brought the company to it’s world dominance, Salesforce’s CEO – Marc Benioff – is known for being a visionary, and Salesforce disrupted the CRM market by offering a new and innovative approach to the market.

“A little over a decade ago, Clayton Christensen wrote a book called The Innovator’s Dilemma. It illustrated how a start-up company –
by employing innovation that disrupts existing business models – will always beat established big companies. It validated us for what
we knew was right: the future wasn’t about simply improving on what was already done; it was about being bold enough to make big,
sweeping, dramatic changes. With those ideas in mind, I started Salesforce.com with a mission to do enterprise software differently.”
– Marc Benioff

When Salesforce launched it’s first products, Siebel dominated the CRM market. Salesforce’s initial product had fewer features than Siebel Systems’ software, but Salesforce made it possible for companies that couldn’t afford a multi-million dollar license fee to use a CRM.

Once it built a critical mass and further developed its product, Salesforce disrupted Siebel and other CRM companies from below. They focused on small businesses and had simple pricing with low risk implementations.


They had big ambitions from the beginning and weren’t afraid to say that out loud. Looking into the future, they invested early in making their product a “platform” – thus allowing customization and third party integrations.

Nowadays, Salesforce is focusing their attention to data. We all know that the amount of business data we collect daily is enormous and it will probably only increase.

According to Benioff, the future of sales lies in allowing “software to become the expert”.

This means, products and platform will become less complicated:

  • Tools that guide salespeople through the sale cycle.
  • Giving them easy access to insights.
  • Automating tedious sales tasks.

Where do YOU think this future will go? How would YOU disrupt your sales flow? Let us know in comments below

Published by

Ohad Oren

Ohad Oren is Co-Founder and COO of ONDiGO. Prior to ONDiGO he Co-founded several start-ups. Ohad has years of experience in Sales and Business Management. You can follow him on twitter on @OrenOhad

3 thoughts on “What is Salesforce? (SFDC)”

  1. Good read. Thanks for sharing!

    Personally I’d like to see much more automation done on behalf of salespeople. I feel Salesforce are barely “scratching the surface” with the automation they offer today.

    This could very well be an opportunity for startups to disrupt this category with automation solutions built specifically for busy salespeople.

    1. Thanks for your kind words, Stephen!

      I think that if you’re looking for sales automation done on your behalf, you should sign up to our service.
      You can use the following link: ONDiGO

      Let me know if you need any assistance, we’re always available and happy to help 🙂

      Good luck!

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